Luxury fashion brand Ralph Lauren made headlines in the automobile industry when it acquired one of the most expensive cars in the world, the Bugatti Type 57 SC Atlantic. With a price tag of $40 million, the car is a symbol of luxury and prestige.
The Bugatti Type 57 SC Atlantic was first introduced in 1936 and only four units were ever made. This rarity, along with the car’s unique design and high performance, has made it a highly coveted item among collectors and car enthusiasts alike. The car’s distinctive appearance features a sleek, aerodynamic body made of lightweight materials such as magnesium and aluminum.
Ralph Lauren’s Bugatti Type 57 SC Atlantic is particularly notable because it is one of only two surviving models, with the other being owned by the Mullin Automotive Museum. The car has been restored to its original glory and is regularly showcased at various events around the world.
One of the most exciting aspects of the car is its engine, which features a supercharger that allows it to reach a top speed of over 120 mph. The car’s impressive speed and power make it a true feat of engineering, particularly given its age.
The car has also been featured in various media, including a 2011 advertisement for Ralph Lauren’s Black Label collection. The ad, which was directed by Bruce Weber, features the car racing through the streets of Paris in the middle of the night.
Overall, Ralph Lauren’s Bugatti Type 57 SC Atlantic is a true testament to the brand’s commitment to luxury and elegance. With its rare and unique design, high performance, and rich history, it is no wonder that the car continues to captivate car enthusiasts and collectors alike.
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