This year’s end-of-year shopping season suddenly became much busier thanks to the presence of two famous collections , which, whether intentionally or unintentionally, were more or less related to the Kardashian family.
If the sisters of the “K” family are constantly making waves on social networks and red carpets with their Balmain x H&M designs, young model Kendall Jenner’s friend Olivier Rousteing is responsible. done, her brother-in-law Kanye West also immediately made money with his very own fashion adventure.
The Yeezy 350 Boost sneaker model, designed and produced by Kanye in conjunction with Adidas, has been sought after for a long time, and has once again affirmed its superior position among countless other trendy sneaker models with a new version. named Moonrock.
As soon as it was launched, although the design was simple in appearance, this technological breakthrough continued to create a fever – or perhaps it would be more accurate to call it a real heated battle among shopping enthusiasts. .
All products, both in retail stores and online channels, evaporated in the blink of an eye.
However, that’s all there is to it, there’s nothing worth discussing! If a pair of Yeezy shoes costs about $200, clothes from the same adidas Originals collection by Kanye cost five to seven times more, fluctuating on average at $1,000.
However, this high price does not make fashionistas hesitate.
After just a few days of launch, ready-to-wear designs disappeared as quickly as Yeezy sneakers.
They even continue to be resold on ebay at prices many times higher than the original price.
However, fashionistas still do not miss the opportunity to show off to the world that they are one of the “lucky” few who own one of the trendiest collections of 2015.
And the problem with Kanye’s collection also lies in these ready-to-wear outfits.
Most of Yeezy’s signature designs are almost original copies from the most famous collections of legends like Helmut Lang, Raf Simons or Margiela, to even rising contemporary names like Demna Gvasalia. – Creative Director of Vetements, and soon Balenciaga.
Even the model lineup is extremely diverse in body shape and race – one of the rare plus points of the show – which has been done by many designers for a long time, typically with We can mention the shows in the 1990s of Raf Simons, Hedi Slimane, or most recently Rick Owens’ dramatic shows at Paris Fashion Week.
Old designs, with elastic straps intentionally stretched or torn by the “handmade” method, are all woven from popular materials such as thin cotton, or even cheap synthetic fibers.
These clothes are also made in third countries, in factories with extremely ambiguous moral labor policies, and, as Kanye
said, this is not luxury fashion. They are a joke, like the emperor’s new clothes.
However, it seems that the fashion world does not think like that: most famous critics are very “reserved” before the performance. Kanye’s fading under the adidas Originals label.
The front row at Kanye’s show includes all the powerful faces of the fashion and media world: from Anna Wintour – the icy woman of American Vogue, Riccardo Tisci – Creative Director of Givenchy and the “queen bee”. Beyoncé, to Kim Kardashian – Kanye’s wife with millions of followers on social networks.
Kanye himself is also one of the “hard-working” faces at fashion shows over the past decade, and right from the days when he did not have a “part-time” job called “fashion designer, “The rapper has been one of the influential voices in this flashy industry.
Because people are increasingly obsessed with power, the almost limitless power of this front row creates a special sponsorship of Kanye, as an implicit declaration that he has the approval of nearly everyone pulling the strings in this industry. On the other hand,
with a collection that is endorsed by powerful corporations such as adidas and Condé Nast backs up, perhaps no journalist dares to state his thoughts frankly.
Because remember, the prestigious critic Cathy Horyn was banned from Saint Laurent for bluntly criticizing the first designs. by creative director Hedi Slimane for this famous fashion house.
And in fact, probably no one would care if these ragged designs were created by an unknown designer.
Or if they really want to see an impressive fashion show, this show is not much better than those dreary designs.
Up to now, Kanye has had six “missions” to try his hand at fashion: two adidas Originals collections introduced at the prestigious Paris Fashion Week, two collaboration collections with French fashion brand APC, and two collections created by himself.
However, there are only two things that have always persisted: the tenacity to pursue the goal of becoming a top star in the fashion industry – and the second, paradoxically, is the inability of Kanye in creating a real fashion conversation and getting the vision right.
Perhaps one day, Kanye will truly “create something better” for us – as he sang at his first adidas Originals show. However, to make it happen, more than just words are needed./.